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The Boardwalk brand driven by a desire to look good for a reasonable cost. Boardwalk began in Huntington Beach, California and thus the name Boardwalk. The beach scene and the men of California is where it got is start, but as time went on and through a re-design, the idea grew into a brand for all men and their diverse lifestyles from beach bum to city slicker, working man to business man. Extensive research, testing, and lots of customer use, the brand seeks to maintain high class standards. All Boardwalk products are made in the U.S.A. and are water soluble, cruelty free, paraben free, aloe vera and provitamin B5 for strong healthy hair. Each product delivers results along with a fresh clean scent.