Gel gives a firm or even stiff brittle hold depending on how much you use. Goes on wet and dries stiff for great firm hold with light to moderate shine. Add some water as you style for an wetter shine and when it dries you will be stiff and slick! Great for tight extreme styles as conservative classic styles. Of course if you comb through it after it dries or use a blow dryer as you style, it looses it's stiffness and shine but that is what you do if you want a more natural look with added body. In that case finish with your favorite hairspray. Gel washes out very easily with just water. A conditioner can be used to restore life to hair.